Missed call text-back for contractors: stop losing jobs to voicemail

The moment a call goes unanswered, the system sends the caller a text, within a few seconds. No app to open, no button to press, no staff to train. It runs in the background and you only notice it when you check the thread later.

• About 85% of callers who reach voicemail never call back. They move on.
• About 98% of texts are opened, most within a few minutes.
• A text is a two-way conversation. A voicemail is a chore the caller forgets.
• A fast reply signals a business that has its act together, before you have said a word about price.

Take a shop that misses ten calls a week. Here is the difference text-back makes, using conservative numbers.

• I call everyone back within an hour. An hour is too late. The customer has already called two other contractors, and the first to respond books the job.
• My customers prefer calls, not texts. They call because Google put a call button in front of them. Once you reply, most are happy to continue by text, and it saves everyone the phone tag.
• I do not want automated texts under my name. It reads as personal: your business number, your voice, a normal first reply. The customer feels like you answered, because you did.

Two ways to get this running.

• A standalone tool. Services like Hatch, Podium, or Aloware run $49 to $99 a month. Plan on an hour or two to set up call forwarding and your message template.
• Built into your site. With Nova it comes in every package, configured at launch on your existing business number, with no separate subscription to wire up.